Awarded
GB-London: RBGKEW1390 - Legacy Proposition Development
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Descriptions
Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew's new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience. The scope of this project is: ·Strategy and insight ·Proposition development ·Key messages and proof points ·Case studies
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Tender Regions
CPV Codes
79342000 - Marketing services
Keywords
market outreach
brand marketing
market strategy
product marketing
marketing services
marketing planning
go-to-market support
promotional strategy
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