Open Closing in a 5 months
Google Analytics and Webtrends WTO
Descriptions
This Planned Procurement Notification (PPN) has been issued by Train Information Services Limited (TISL) trading as Rail Delivery Group (RDG) under the auspices of its members Train Operating Companies (TOCs) who operate main line passenger train services in the United Kingdom.
RDG will look to procure a UK-based Google certified service partner for its ongoing Google Analytics 360 (GA4), Google Tag Manager 360 (GTM) and Big Query management across its core digital products: National Rail Enquiries (NRE), Railcard and Days Out Guide as well as the ongoing service and management of Webtrends WTO on NRE.
RDG will look to award a service contract in November 2026 with a view for the incumbent service to be transferred to the winning Bidder, if necessary, tested and approved for go live on 1st April 2027. Associated licence contracts for Google Analytics and Webtrends WTO will be required from the winning Bidder in addition to the Services.
The GA4 and GTM service allows RDG to record, track and measure user behaviour and ROI management information as well as manage integration scripts and tags. Webtrends WTO allows RDG to carry out conversion rate optimisation activity on NRE only. The following is a list of potential required services:
• The winning Bidder will be expected to have regular, monthly meetings face to face at RDG's offices in London, as well as ad hoc meetings free of charge;
• The winning Bidder will also be RDG's GA4 360 Premier Partner and Webtrends WTO partner qualified under Google Services for UX Personalisation, Site Speed and Progressive Web Apps;
• E-commerce analytics
• Conversion rate analysis
• Progressive Web Apps
• Server side analytics
• OneTrust
• Big Query (Enterprise level)
• Bespoke LookerStudio dashboard intake and ongoing management
• GDPR (Compliance and capability)
• UX design and development
• Transport and Travel - rail is preferable
• Client credentials for all the above
• Client NPS
• Analytics employee size
• Datalayers and tagging related to GTM. Suppliers will need to have knowledge of datalayers, building javascript variables and building tags for GA4
Timeline
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Tender Regions
CPV Codes
72212900 - Miscellaneous software development services and computer systems
72212700 - Software development services utilities
72600000 - Computer support and consultancy services
72212221 - Internet browsing software development services
72212220 - Internet and intranet software development services
72212222 - Web server software development services
72212982 - Configuration management software development services
Keywords
systems aid
IT support consulting
task automation tools
platform support coding
user script management
systems assistance
browser engine plugins
internal web services
authentication gateways
one-off utility coding
tab management software
system tool programming
parameter templating
portal development
ad hoc system modules
web portal frameworks
reverse proxy coding
technical IT consultancy
server logging solutions
HTTP server modules
CI/CD pipeline coding
rollback automation
intranet CMS integration
bookmark synchronization
web rendering tools
tech advisory services
SSL/TLS integration
generic software tools
misc custom software
utility software coding
server-side scripting
hybrid support services
load balancing utilities
admin script modules
computing guidance
automated deployment scripts
niche application development
maintenance utility development
professional tech consultation
atypical system prototypes
version control integration
config synchronization tools
specialized workflow tools
browser extension development
tailored software modules
build configuration modules
background service management
operational support advisory
config validation utilities
environment drift detection
customized system adapters
technology troubleshooting consultancy
unique integration scripts
collaborative platform programming
release management workflows
bespoke tool integrations
Tender Lot Details & Award Criteria
1 Tender Lots
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