High Street Shopping Digital Gift Card and Vouchers for the Stop Smoking Incentive Programme

Descriptions

The Council is seeking to appoint a Supplier to purchase digital high street digital gift cards to deliver an incentive pilot programme for people to stop smoking. Currently, the Council’s Public Health team delivers smoking cessation services (Living Well Stop Smoking Services) and there is a grant through the Department of Health and Social Care to support Bradford to be Smokefree by 2030.

The Living Well Stop Smoking Service is delivering a pilot incentive programme within the BD4 area in January 2026 to June 2026. BD4 has a high rate of the adult population that smoke, and the incentive programme will target these more hardened smokers to make a quit attempt and support them to become smokefree.

Smoking cessation interventions have been shown to be one of the most cost-effective of all life-saving treatments provided within healthcare systems - savings have been calculated to be somewhere in the region of £1,000 per life year gained, compared with more than £15,000 for the average life-saving treatment.

Understanding these costs to society, and the benefits of stop smoking services, shows the importance of local stop smoking services and the positive impact on the local health economy. Use the link to access more information on the smoking statistics in the Bradford area.