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Investing in Greater Birmingham — Life Sciences Campaign.
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Descriptions
Marketing Birmingham is the area's strategic marketing partnership, which focuses on three business areas (i) investment, (ii) the visitor economy and (iii) strategic marketing. For more information please visit — www.marketingbirmingham.comThe company is funded by the public and private sectors, and acts as an economic development and promotions agency undertaking long term Service Level Agreement contracts. Client examples include: Birmingham City Council; the European Regional Development Fund (ERDF); Finance Birmingham and Greater Birmingham and Solihull Local Enterprise Partnership.This project is partially funded by the England 2014 to 2020 European Structural and Investment Funds Growth Programme, as part of which Marketing Birmingham is contracted to:Directly support 45 SMEsAttract 45 SMEs to the project areaCreate 466 jobs in SMEs supported or attractedSecure additional inward investment worth 900 000 GBPIndirectly attract 1 807 private sector jobs to the areaDeliver support to 120 Enterprises.Alongside this, Marketing Birmingham also is commissioned on a project by project basis by clients across the Midlands areas. These can range between consumer and business activity, across key sectors and geographic markets — regional, domestic and international.The aim of this project is to promote the key messages and propositions of why Greater Birmingham is the perfect location to locate and invest in for Life Science SMEs. This will be achieved by promoting the region's strengths in this sector and associated sub-sectors, for example med-tech and diagnostics.Through our research it has been identified that the highest concentration of Life Science clusters are located along the US West Coast, especially in the California area, as such this will be our primary target. For reference, other target geographies for the Investing in Greater Birmingham Project are North America, Germany, Switzerland, Scandinavia, Australia, India, China and Japan.In this context, Marketing Birmingham is looking to appoint a supplier to deliver a media package to effectively target these SMEs and key decision makers in the investment supply chain.Alongside this, Marketing Birmingham aims to generate leads from this sector of key decision makers and would like to add this element to campaigns where possible.Please refer to the tender brief for full requirements, process and timescales. To access the full tender brief, all suppliers MUST visit the Marketing Birmingham e-Procurement system to register interest and submit a tender bid.e-Procurement https://in-tendhost.co.uk/marketingbirmingham/aspx/HomePlease note the deadline for full submission as outlined in the attached brief is no later than 12 noon BST on Thursday 27.10.2016.
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Tender Regions
CPV Codes
92200000 - Radio and television services
79340000 - Advertising and marketing services
79341100 - Advertising consultancy services
92210000 - Radio services
22200000 - Newspapers, journals, periodicals and magazines
79341000 - Advertising services
79341200 - Advertising management services
22460000 - Trade-advertising material, commercial catalogues and manuals
79341400 - Advertising campaign services
72414000 - Web search engine providers
Keywords
business guides
ad production
trade manuals
ad scheduling
media planning
news magazines
live radio shows
broadcast ads
sales catalogs
daily newspapers
ad placements
media buying
campaign planning
professional journals
ad account management
web crawler service
broadcasting services
outdoor advertising
campaign implementation
media advertising
campaign logistics
audio content delivery
marketing campaigns
internet search platform
budget management
real-time search engine
campaign planning advice
marketing communications
campaign coordination
query engine hosting
radio programming
SEO engine support
campaign execution
media transmission
digital marketing
periodical publications
radio channel management
channel scheduling
integrated ad campaigns
television production
ad strategy consulting
promotional drives
promotional planning
creative ad production
search engine services
campaign services
webcast audio services
print advertising
radio broadcasting
web indexing solutions
brand messaging advice
advertising management
brand advertising
serial periodicals
web discovery tools
ad campaign oversight
advertising execution
marketing strategy
audiovisual broadcasting
thematic advertising
FM/AM station operations
advertising consultancy
advertising audit
media consultancy
advertising services
promotional catalogs
media buying management
commercial brochures
marketing consultancy
campaign execution support
enterprise search solutions
public broadcast management
creative strategy guidance
search algorithm provider
Workflows
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