Awarded
Legacy Proposition Development
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Descriptions
We are looking for support from a specialist legacy consultancy to develop a legacy marketing proposition using the new brand framework. The objective is to develop a proposition that uses Kew's cause messaging to grow awareness of legacy giving at Kew, inspires new audiences to enquire about leaving a legacy to Kew in their Will and helps engage our current enquirer and intends base.
The scope of this project it:
• Strategy development and audience insight
• Proposition development
• Key messages
• Case studies
Creative development, media buying and activation are not part of this brief.
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Tender Regions
CPV Codes
79413000 - Marketing management consultancy services
Keywords
marketing management consultancy
marketing strategy advice
brand positioning consulting
go-to-market planning
campaign planning consultancy
market segmentation analysis
product launch strategy
marketing optimization
digital marketing advisory
promotional planning support
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
