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Marketing Manchester ITT for the Provision of new Creative Concept, Film and Photography
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Descriptions
Marketing Manchester (MM), part of the Growth Company (GC), is looking to appoint a supplier to produce a new creative concept to be used within leisure marketing campaigns and activity that promote Manchester as a desirable place to visit on a seasonal basis, encouraging people to stay overnight, driving business for the city's accommodation providers in low season (January-March and June-August). The supplier will need to undertake or work with a trusted, proven partner of their own to undertake robust audience testing on the creative concept across domestic audiences, as well as within international markets. This creative concept will be used across campaigns for a minimum of two years and therefore must also have capacity to evolve. The supplier will then use the creative concept, informed by the audience testing, to create a new leisure visitor campaign film optimised for social media, with supporting photography. This film and photography will form the basis Marketing Manchester's Spring/Summer 2026 campaign, ready to roll out from May 2026. The key objectives for this proposal are: 1) To raise and reinforce positive perceptions of Manchester as a leading global city to visit and stay overnight. 2) To capture the essence of Manchester and reflect its brand values in a creative concept. 3) To fully test the concept to ensure its strength and appeal across domestic and international audiences. 4) To create a concept that can be communicated clearly and impactfully across a variety of campaign activities, media, assets, and channels. 5) To deliver a suite of film and photography assets for use in Marketing Manchester's Spring/Summer 2026 campaign. To apply for this tender opportunity, please register as a supplier on the Panacea Supplier Platform at the following web address: https://app.panacea-software.com/growth Once you have accessed the site, to view the opportunity you need to navigate to 'Register Interest', click the 'Participate' Button, then navigate to 'My Questionnaires' where you will be able to download the documents. Your tender submission must be made on the Panacea Portal. Please ensure ALL the relevant tender documents are included within the 'Response' section of the Questionnaire. You can add these individually or utilise a Zip folder to submit your response. Once uploaded, this will allow you to 'Submit' your bid. The documents contain instructions and information for your tender, including specification of requirements, and the key assessment and evaluation criteria that will be used to assess offers. The deadline for submission of the required documents is at 10:00am on Monday 15th December 2025.
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Tender Regions
CPV Codes
79961100 - Advertising photography services
79342100 - Direct marketing services
79342200 - Promotional services
92111210 - Advertising film production
22315000 - Photographs
79312000 - Market-testing services
92111310 - Entertainment film production
79341400 - Advertising campaign services
92111250 - Information film production
Keywords
professional photographs
photo prints
portrait photography
event photos
photographic prints
market testing services
product testing
consumer response testing
pilot marketing
test marketing
market validation studies
prototype testing
test campaign conduction
product trial evaluation
consumer feedback collection
campaign services
campaign planning
campaign implementation
campaign coordination
integrated ad campaigns
thematic advertising
promotional drives
campaign execution
direct marketing
direct mail campaigns
email marketing
telemarketing
targeted marketing
customer outreach
database marketing
direct-response advertising
promotional services
event promotions
promotional staffing
product promotion
brand activation
promotional materials
giveaways
promotional event support
product imaging
campaign visuals
promotional stills
branded media assets
catalogue photography
advertisement layouts
product styling photography
retail visuals
e-commerce imagery
creative commercial shots
TV commercial production
marketing film shoot
ad film development
brand advertisement video creation
short-form promotional video
creative ad filming
informational film creation
documentary-style production
educational media filmmaking
corporate informational video
public service film
instructional video production
awareness-raising film
informational storytelling
entertainment film creation
cinematic entertainment
theatrical film production
movie-making services
entertainment feature production
creative film storytelling
leisure film production
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
