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Marketing Manchester ITT for the Provision of new Creative Concept, Film and Photography
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Descriptions
Marketing Manchester (MM), part of the Growth Company (GC), is looking to appoint a supplier to produce a new creative concept to be used within leisure marketing campaigns and activity that promote Manchester as a desirable place to visit on a seasonal basis, encouraging people to stay overnight, driving business for the city's accommodation providers in low season (January-March and June-August).
The supplier will need to undertake or work with a trusted, proven partner of their own to undertake robust audience testing on the creative concept across domestic audiences, as well as within international markets. This creative concept will be used across campaigns for a minimum of two years and therefore must also have capacity to evolve. The supplier will then use the creative concept, informed by the audience testing, to create a new leisure visitor campaign film optimised for social media, with supporting photography. This film and photography will form the basis Marketing Manchester's Spring/Summer 2026 campaign, ready to roll out from May 2026.
The key objectives for this proposal are:
1) To raise and reinforce positive perceptions of Manchester as a leading global city to visit and stay overnight.
2) To capture the essence of Manchester and reflect its brand values in a creative concept.
3) To fully test the concept to ensure its strength and appeal across domestic and international audiences.
4) To create a concept that can be communicated clearly and impactfully across a variety of campaign activities, media, assets, and channels.
5) To deliver a suite of film and photography assets for use in Marketing Manchester's Spring/Summer 2026 campaign.
To apply for this tender opportunity, please register as a supplier on the Panacea Supplier Platform at the following web address: https://app.panacea-software.com/growth
Once you have accessed the site, to view the opportunity you need to navigate to 'Register Interest', click the 'Participate' Button, then navigate to 'My Questionnaires' where you will be able to download the documents. Your tender submission must be made on the Panacea Portal. Please ensure ALL the relevant tender documents are included within the 'Response' section of the Questionnaire. You can add these individually or utilise a Zip folder to submit your response. Once uploaded, this will allow you to 'Submit' your bid.
The documents contain instructions and information for your tender, including specification of requirements, and the key assessment and evaluation criteria that will be used to assess offers.
The deadline for submission of the required documents is at 10:00am on Monday 15th December 2025.
Timeline
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Tender Regions
CPV Codes
79961100 - Advertising photography services
79342100 - Direct marketing services
79342200 - Promotional services
92111210 - Advertising film production
22315000 - Photographs
79312000 - Market-testing services
92111310 - Entertainment film production
79341400 - Advertising campaign services
92111250 - Information film production
Keywords
product imaging
pilot marketing
email marketing
photo prints
direct marketing
campaign visuals
event promotion
retail visuals
product testing
brand activation
giveaways
event photos
telemarketing
test marketing
campaign planning
advertisement layouts
movie-making services
public service film
ad film development
market testing services
campaign implementation
customer outreach
product trial evaluation
professional photographs
promotional staffing
e-commerce imagery
marketing film shoot
campaign coordination
direct mail campaigns
promotional stills
campaign execution
cinematic entertainment
awareness-raising film
TV commercial production
prototype testing
branded media assets
database marketing
product promotion
integrated ad campaigns
targeted marketing
catalogue photography
promotional drives
campaign services
test campaign conduction
thematic advertising
photographic prints
creative ad filming
promotional materials
portrait photography
promotional services
leisure film production
informational storytelling
instructional video production
promotional event support
informational film creation
documentary-style production
consumer feedback collection
direct-response advertising
creative commercial shots
creative film storytelling
short-form promotional video
entertainment film creation
market validation studies
corporate informational video
entertainment feature production
consumer response testing
brand advertisement video creation
theatrical film production
product styling photography
educational media filmmaking
Workflows
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