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Marketing Services
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Descriptions
TfW is looking to procure a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. The future procurement is expected to be structured into four distinct lots, each covering a specialist area of marketing delivery: Lot 1. Digital and Performance Marketing Provide expert digital and performance marketing across all digital channels (owned, earned and paid) to drive customer acquisition and retention, enhance customer experience and drive modal shift. Optimise targeting and analytics to drive measurable ROI. Lot 2. Marketing Effectiveness and Evaluation Measure and evaluate campaign and brand performance through advanced econometrics, attribution modelling, and ongoing insights. This includes ROI analysis, revenue attribution, assessing media impact, investment allocation, and providing strategic recommendations. Lot 3. Creative and Advertising Campaigns Provide creative expertise to design, deliver and manage impactful advertising campaigns (content production and asset delivery) across paid, owned, and earned channels to maximise growth and commercial revenues. Harness insight-driven strategies and ideas to shape our brand and marketing direction, backed by solid research, testing, and ongoing optimisation for agile, tactical, and behavioural campaigns. Lot 4. Events and Brand Activation Plan, manage, and deliver on-brand experiential and consumer events aligned with marketing strategies and campaigns, conferences and exhibitions. Provide end-to-end services such as staffing, AV, talent booking, brand activations, and full logistics for all experiential activities.
Timeline
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Tender Regions
CPV Codes
79340000 - Advertising and marketing services
79952000 - Event services
79342000 - Marketing services
Keywords
ad production
event production
event management
market outreach
brand marketing
event staging
event logistics
event services
media buying
market strategy
celebration management
product marketing
marketing campaigns
marketing communications
marketing services
digital marketing
marketing planning
promotional planning
brand advertising
marketing strategy
go-to-market support
advertising consultancy
promotional strategy
advertising services
live event planning
conference events
corporate event coordination
special event organisation
Tender Lot Details & Award Criteria
1 Tender Lots
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