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Media and Advertising Framework
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Descriptions
Hampshire County Council intends to publish a tender for the establishment of a Media Purchasing and Advertising Framework. This forthcoming procurement will seek to appoint an unlimited number of suitably qualified media owners and media service providers capable of supporting a wide range of communications and campaign activity. Although subject to change, it is expected that this will an Open Framework, which will be reopened at appropriate intervals.
The Framework will encompass planning, buying, and delivery of media campaigns-covering both traditional and digital channels-across local, regional, and national platforms. The Authority's objective is to work with Suppliers who can provide strategic and tactical media services aligned with campaign goals, demonstrating value for money, innovation, and the ability to collaborate across multi-agency environments.
Suppliers will be expected to:
Offer expert media planning and buying capabilities.
Provide tailored recommendations based on audience insight and local media knowledge (particularly within Hampshire and surrounding areas).
Support a diverse range of media channels, including but not limited to radio, digital advertising, print, sponsorships, and emerging platforms.
Deliver campaigns against defined outcomes and performance indicators, with live optimisation and regular reporting.
Maintain excellent account management and flexibility in response to changing campaign needs and objectives.
Timeline
Published Date :
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Tender Regions
CPV Codes
79342100 - Direct marketing services
79340000 - Advertising and marketing services
79342200 - Promotional services
79341500 - Aeral advertising services
79341100 - Advertising consultancy services
79341000 - Advertising services
79341200 - Advertising management services
79341400 - Advertising campaign services
79342000 - Marketing services
Keywords
skywriting
ad production
email marketing
direct marketing
ad scheduling
sky-banner ads
market outreach
event promotion
media planning
brand marketing
brand activation
broadcast ads
giveaways
ad placements
media buying
telemarketing
market strategy
campaign planning
ad account management
outdoor advertising
product marketing
campaign implementation
airplane banner towing
media advertising
campaign logistics
customer outreach
promotional staffing
marketing campaigns
budget management
campaign planning advice
aerial advertising
marketing communications
campaign coordination
marketing services
direct mail campaigns
campaign execution
digital marketing
marketing planning
database marketing
product promotion
aerial media placement
integrated ad campaigns
targeted marketing
inflight advertisement
ad strategy consulting
promotional drives
promotional planning
creative ad production
campaign services
print advertising
brand messaging advice
advertising management
brand advertising
ad campaign oversight
advertising execution
marketing strategy
go-to-market support
thematic advertising
promotional materials
advertising consultancy
promotional services
advertising audit
media consultancy
promotional strategy
advertising services
media buying management
aerial promotions
marketing consultancy
airborne billboards
promotional event support
campaign execution support
direct-response advertising
creative strategy guidance
Tender Lot Details & Award Criteria
1 Tender Lots
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