Open Closing in a 9 months
Media and Advertising Framework
Descriptions
Hampshire County Council intends to publish a tender for the establishment of a Media Purchasing and Advertising Framework. This forthcoming procurement will seek to appoint an unlimited number of suitably qualified media owners and media service providers capable of supporting a wide range of communications and campaign activity. Although subject to change, it is expected that this will an Open Framework, which will be reopened at appropriate intervals.
The Framework will encompass planning, buying, and delivery of media campaigns-covering both traditional and digital channels-across local, regional, and national platforms. The Authority's objective is to work with Suppliers who can provide strategic and tactical media services aligned with campaign goals, demonstrating value for money, innovation, and the ability to collaborate across multi-agency environments.
Suppliers will be expected to:
Offer expert media planning and buying capabilities.
Provide tailored recommendations based on audience insight and local media knowledge (particularly within Hampshire and surrounding areas).
Support a diverse range of media channels, including but not limited to radio, digital advertising, print, sponsorships, and emerging platforms.
Deliver campaigns against defined outcomes and performance indicators, with live optimisation and regular reporting.
Maintain excellent account management and flexibility in response to changing campaign needs and objectives.
Timeline
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Tender Regions
CPV Codes
79342100 - Direct marketing services
79340000 - Advertising and marketing services
79342200 - Promotional services
79341500 - Aeral advertising services
79341100 - Advertising consultancy services
79341000 - Advertising services
79341200 - Advertising management services
79341400 - Advertising campaign services
79342000 - Marketing services
Keywords
advertising services
marketing campaigns
promotional planning
brand advertising
media buying
marketing strategy
digital marketing
advertising consultancy
marketing communications
ad production
media advertising
print advertising
broadcast ads
outdoor advertising
ad placements
ad scheduling
creative ad production
media planning
advertising execution
ad strategy consulting
campaign planning advice
media consultancy
brand messaging advice
advertising audit
creative strategy guidance
marketing consultancy
advertising management
ad campaign oversight
media buying management
campaign execution support
ad account management
budget management
campaign logistics
campaign services
campaign planning
campaign implementation
campaign coordination
integrated ad campaigns
thematic advertising
promotional drives
campaign execution
aerial advertising
sky-banner ads
airplane banner towing
aerial media placement
skywriting
inflight advertisement
aerial promotions
airborne billboards
marketing services
market strategy
product marketing
marketing planning
promotional strategy
brand marketing
market outreach
go-to-market support
direct marketing
direct mail campaigns
email marketing
telemarketing
targeted marketing
customer outreach
database marketing
direct-response advertising
promotional services
event promotions
promotional staffing
product promotion
brand activation
promotional materials
giveaways
promotional event support
Tender Lot Details
2 Tender Lots
Workflows
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Possible Competitors
1 Possible Competitors
