Media Buying Agency Framework Agreement.

Descriptions

Marketing Birmingham Limited (Company Registration No: 01631329) (‘Marketing Birmingham’) is a company limited by guarantee. It is a strategic marketing partnership and focuses on three business themes (i) investment, (ii) the visitor economy and (iii) strategic marketing. For more information please visit — www.marketingbirmingham.comMarketing Birmingham further acts as an economic development and promotions agency undertaking long term Service Level Agreement contracts.Client examples include: Birmingham City Council; the European Regional Development Fund; Finance Birmingham, West Midlands Combined Authority Partners (WMCA), Greater Birmingham and Solihull Local Enterprise Partnership. Coventry and Warwickshire Local Enterprise Partnership, Black Country Local Enterprise Partnership, Local Authorities Birmingham, Coventry, Dudley, Sandwell, Solihull, Walsall and WolverhamptonAlongside this, Marketing Birmingham is also commissioned on a project by project basis by clients across the Midlands areas. These can range from consumer and business activity, across key sectors and geographic markets — regional, domestic and international.Marketing Birmingham is funded by both the public and private sectors including:— Birmingham City Council,— England 2014 to 2020 European Structural and Investment Funds Growth Programme,— Government initiatives, such as the Regional Growth Fund (RGF) and national Challenge Funds,— West Midlands Combined Authority Partners (WMCA),— Local Enterprise Partnerships,— Greater Birmingham and Solihull LEP,— Coventry and Warwickshire LEP,— Black Country LEP,— Local Authorities,— Birmingham,— Coventry,— Dudley,— Sandwell,— Solihull,— Walsall,— Wolverhampton,— Midlands Engine Partners,— National trade organisations — DIT, Visit Britain and Visit England,— More than 400 private sector partners from across all business sectors.Marketing Birmingham receives funds from the England 2014 to 2020 European Structural and Investment Funds Growth Programme. As part of which Marketing Birmingham is contracted to:— Directly support and attract 45 FDI SMEs,— Attract 466 SMEs to the project area,— Create 216 jobs in SMEs supported or attracted,— Secure additional inward investment worth 900 000 GBP.Marketing Birmingham is a contracting authority for the purposes of the Public Contracts Regulations 2015 (‘the 2015 Regulations’).Marketing Birmingham has issued this Invitation to Tender (‘ITT’) to establish a framework (‘the Contract’) for media buying services (‘the Services’). An open procurement procedure is being followed.Tenderers should note that elements of the Services that may be called off from the Contract may be partially funded by the England 2014 to 2020 European Structural and Investment Funds Growth Programme referred to above.Marketing Birmingham is procuring on its own behalf. Marketing Birmingham will be working with the partners identified below (the ‘Partners’) (and so the provision of the Services may benefit them) but will be the only contracting authority that will call off from the Contract.— Birmingham City Council.— West Midlands Combined Authority Partners.— Local Enterprise Partnerships.— Greater Birmingham and Solihull LEP.— Coventry and Warwickshire LEP.— Black Country LEP.— Local Authorities.— Birmingham.— Coventry.— Dudley.— Sandwell.— Solihull.— Walsall.— Wolverhampton.— Midlands Engine Partners.— Finance Birmingham.— HS2.— GBSLEP (Greater Birmingham and Solihull).— GBSLEP Growth Hub.This contract may also be used by Marketing Birmingham to benefit the following projects, subject to a successful bid outcomes: Arts Council England ‘Cultural Destinations’ fund ‘Animating the Waterways of the Midlands’; and Visit Britain / Visit England ‘Discover England Fund’ ‘Majestic Waterways Round 2’ project, 2017-2019, and any contracted partners to these projects.The aim of the Tender is to appoint one supplier to establish a single Supplier Framework Agreement for the delivery of media buying and related support services to Marketing Birmingham and their clients. As noted above the only contractual relationships will be with Marketing Birmingham.Media buying services are required to fulfil the plans carried out by Marketing Birmingham, covering a range of third party contracts through which it delivers a range of marketing activity. Services will vary across the key working areas of Marketing Birmingham, which include leisure and business tourism, inward investment and strategic marketing.Duration of the FrameworkThe Framework will be in place for a period of four years from commencement. It is anticipated that the Framework will commence on Friday 2.6.2017 and end on Friday 4.6.2021. Final dates will be confirmed to successful Tenderer.Marketing Birmingham intends to appoint one supplier to establish a single Supplier Framework. Due to the nature of the media buying services required and the necessity to deliver cohesive, multi-platform and multi-date activity, it would be to the detriment of the value, timing and ability to deliver successful activity if the process saw Marketing Birmingham issuing multiple briefs to multiple organisations across a number of Lots.Please refer to the ITT and supporting documentation for the full specification, process and timescales. To access the ITT, all suppliers MUST visit the Marketing Birmingham e-Procurement system to register interest and submit a tender bid.e-Procurement https://in-tendhost.co.uk/marketingbirmingham/aspx/HomePlease note the deadline for full submission as outlined in the ITT is no later than 12:00 noon BST on Monday 8.5.2017.