Media literacy for secondary schools in Birmingham

Descriptions

Ofcom has a requirement for an organisation with the relationships and skills to deliver media literacy interventions for all ages of children in secondary schools in Birmingham.

As a minimum, the service must deliver the following by 14 December 2026:

• Secondary school children have improved media literacy skills relevant to the media use of their year group.

• Teachers are resourced to have confidence in teaching media literacy. We anticipate this would include training and follow-on resources.

• Parents are confident in having conversations with their children about their device use.

• There is an expectation of stakeholder engagement which will include: 

o Promoting media literacy activities to relevant community organisations

o Supporting activities intended to inform policy development, which will be led by Ofcom 

o Seeking input from an expert steering group, which will be led by Ofcom 

o Working in partnership with any other organisations commissioned by Ofcom in relation to media literacy in Birmingham

• Organisations will work with Ofcom's evaluation advisor to produce an evaluation framework, data collection tools and an evaluation report to be delivered at the close of the contract.

• Organisations will be willing to share learnings with Ofcom's Making Sense of Media network.