Awarded
Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing
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Descriptions
The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include: ● delivering student recruitment success and engagement across the prospective student journey in line with academic and financial targets Home and International ● raising the profile and enhancing the reputation of the University through institutional positioning and research impact ● promoting the University brand and Sheffield city to achieve stand out and cut through in our competitive marketplace ● generating business leads through business engagement activity to support apprenticeship, placement, KTP and other institutional objectives ● Measuring and optimising all activity using data and insights to ensure our activities are relevant and impactful The agency will proactively support and work in partnership with the University's Marketing Directorate. In scope are all media planning and buying activities across Prospective Student Recruitment marketing and all brand level marketing as well as lead generation business to business marketing, paid search activity and social media campaigns across all audiences.
Timeline
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Tender Regions
CPV Codes
79341400 - Advertising campaign services
79342000 - Marketing services
Keywords
market outreach
brand marketing
market strategy
campaign planning
product marketing
campaign implementation
campaign coordination
marketing services
campaign execution
marketing planning
integrated ad campaigns
promotional drives
campaign services
go-to-market support
thematic advertising
promotional strategy
Tender Lot Details & Award Criteria
1 Tender Lots
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