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New Regional Consumer Product Development
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Descriptions
The West Midlands Growth Company has a requirement to develop new consumer product for visitors to the West Midlands' destinations. This will be based on the authentic character of the region, its people and what is on offer to visitors to bring enjoyment, incentive to visit, develop a deeper understanding of the heritage and the culture of the place.
We are seeking to appoint a consultant - or partner agency - who will work with our regional experts, crafters and tour guides to manage the development and route to market for 3 new themes that encourage visitors to stay longer, learn about our heritage, culture and craft skills, and strengthen the association of the WM region with leisure visits.
Concurrently, VisitEngland, the national lead for the visitor economy, is working on two associated projects which may bring insight to this project - and likewise, this project can bring depth to their work:
• New Domestic market segmentation
• International Product / Market research into segments and products that are most likely to drive inbound visits - and where the gaps are across the country
We strongly encourage liaison with the teams running these projects and a limited amount of time built in to work alongside them. WMGC will facilitate these introductions, and they will bring depth to the resulting case studies.
Timeline
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Tender Regions
CPV Codes
73300000 - Design and execution of research and development
73220000 - Development consultancy services
79411100 - Business-development consultancy services
73000000 - Research and development services and related consultancy services
Keywords
applied research
R&D services
feasibility studies
engineering strategy
innovation delivery
prototype realization
product testing delivery
R&D implementation
experimental design
scientific advisory
industrial consultancy
design refinement
project coordination
technology development
innovation consultancy
market entry strategy
experimental execution
development support
lifecycle analysis
research planning
development execution
product innovation
prototype consulting
enterprise growth advice
production optimization
business development consultancy
startup development counsel
business scaling consultancy
tech transformation consulting
partnership development services
innovation process guidance
process development planning
technical program management
business planning support
technical development advice
commercial expansion support
investment readiness advice
end-to-end research services
revenue growth strategies
industrial growth strategy
Tender Lot Details & Award Criteria
1 Tender Lots
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