Awarded
(NU/1589 - 69) HE Competitor Tracking and Insight
Descriptions
We are seeking to appoint a supplier to provide real-time intelligence, across the digital landscape, on a set of competitors as defined by Newcastle University. This will help us to be more responsive to sector activity and through automation, will enable us to focus on action rather than monitoring. The supplier is required to provide the following services and experience: 1)Automated monitoring of 10 selected HEI competitors that will track and monitor social media changes across their entire digital landscape, providing real-time alerts and informed intelligence of new marketing initiatives and emerging changes. At a minimum, this will encapsulate the following areas: a)Organisational Alerts - news, changes in fact and figures, leadership, facilities, partnerships, events, awards, alumni, research, accommodation, equality and diversity, sustainability, reputation, and rankings. b)Marketing Alerts - messaging changes, open day marketing, promotions and campaigns, website changes, B2B services, press alerts, student voice, homepage changes, student wellbeing, and marketing intelligence. c)Course Alerts - new courses, course changes, course withdrawals, module changes, title changes, entry requirements, fees, online learning resources, and accreditations. d)Social Media Alerts - Facebook, Twitter, Linked-In, YouTube, Instagram, TikTok, blogs, vlogs, and podcast activities. e)Financial Alerts - fee changes, financial results, bursaries, scholarships and discounts, student loans, apprenticeships, business partnerships. 2)A dedicated analyst to filter web estate changes for relevancy and to summarise content, while tailoring the front-end platform to more directly match the University's information needs and priorities. 3)Access to tailored dashboards and customised alerts to segment information flow into different business areas and ensure relevant information flows to the right groups in a timely manner. Typical content set-up could include: a)Scholarships, bursaries and discounts b)Changes in key messaging across different target audiences c)Changes to entry requirements, fees, IELTS d)New/withdrawn programmes e)Events f)Clearing activities g)New partnerships (business and student recruitment) h)Updates to APP and contextual offers 4)Provide a single Account Manager for updating and managing the product and a dedicated data analysts to ensure relevancy and appropriateness of key data flows.
Timeline
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Tender Regions
CPV Codes
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
72212481 - Sales or marketing software development services
48481000 - Sales or marketing software package
72212480 - Sales, marketing and business intelligence software development services
48480000 - Sales, marketing and Business intelligence software package
79413000 - Marketing management consultancy services
72210000 - Programming services of packaged software products
79342000 - Marketing services
Keywords
sales pipeline tool
marketing automation suite
lead analytics platform
campaign performance tracker
BI dashboard software
customer segmentation engine
ROI analysis tool
competitor intelligence suite
market trend predictor
sales forecasting engine
CRM lead manager
email marketing tool
ad campaign optimizer
customer engagement tracker
promotional content manager
sales funnel software
marketing calendar tool
prospect nurturing engine
loyalty program software
outbound campaign platform
packaged software customization
ERP implementation
third‑party software adaptation
software configuration
product integration services
software patch integration
BI dashboard development
sales analytics engine
marketing automation tools
lead scoring software
sales pipeline visualization
campaign tracking modules
KPI dashboard programming
report generation tools
data-driven alert systems
sales tool programming
lead management software
campaign UI development
marketing content engine
customer targeting modules
channel integration
social campaign scheduling
promotional tool creation
email marketing integration
sales dashboard features
business services
legal services
marketing consulting
recruitment services
printing services
security services
corporate support
professional services
advisory services
office support
marketing services
market strategy
product marketing
marketing planning
promotional strategy
brand marketing
market outreach
go-to-market support
marketing management consultancy
marketing strategy advice
brand positioning consulting
go-to-market planning
campaign planning consultancy
market segmentation analysis
product launch strategy
marketing optimization
digital marketing advisory
promotional planning support
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
