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Descriptions
Ordnance Survey (OS) is Great Britain’s National Mapping Service, providing the trusted location data that supports everyday life – from transport and utilities to housing, logistics, and public services. OS also inspires outdoor exploration through the award‑winning OS Maps app and a range of leisure products, including guidebooks and printed maps.
At the heart of OS’s capability is the National Map, a continually updated database of more than 600 million geospatial features. This world‑leading intelligence enables better decision‑making across business, government, and the public sector.
OS Consumer brings this expertise directly to the public, strengthening brand relevance and driving growth across digital and physical touchpoints. High‑quality point‑of‑sale (POS) materials play an important role in delivering strong product visibility and an engaging retail experience for OS’s paper maps, guidebooks, and leisure products.
OS is seeking a supplier to manage the end‑to‑end production, storage, and distribution of POS fixtures across its retail and wholesale estate. This includes manufacturing new fixtures, storing larger POS units, managing inventory, and distributing materials to partners across Great Britain.
In February 2027, OS will launch two new compact paper map series printed on durable, water‑resistant material. Alongside this, OS will implement an updated brand language that must be consistently applied across all POS solutions. These changes require a redesign of OS’s POS approach to maintain or enhance visibility, brand clarity, and customer understanding during the transition.
OS’s requirements are therefore structured around two primary areas:
® Business as Usual (BAU): Ongoing POS production, storage, inventory management, and distribution.
® New Series Launch and Rebrand: Delivery of POS support for the new map series and implementation of the updated brand language across the retail estate.
Effective contract delivery will require close collaboration between OS and the appointed supplier, supported by clear communication, performance monitoring, and the flexibility to adapt to evolving retail requirements.
The budget over is: Business as Usual (BAU) services: Up to £40k per year. The New Series Launch and Rebrand (2026/27 financial year) is a one-off project budget of up to £ 400k. The contract will run for an initial three‑year term, with the option to extend for a further two years (3+2). If all extension periods are exercised, the total contract duration will be five years.
Timeline
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Tender Regions
CPV Codes
79340000 - Advertising and marketing services
79342000 - Marketing services
Keywords
ad production
market outreach
brand marketing
media buying
market strategy
product marketing
marketing campaigns
marketing communications
marketing services
digital marketing
marketing planning
promotional planning
brand advertising
marketing strategy
go-to-market support
advertising consultancy
promotional strategy
advertising services
Tender Lot Details & Award Criteria
1 Tender Lots
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