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PROJ000007524 - DPS for Creative Campaign Services for the Public Sector
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Descriptions
The Office of Government Procurement is establishing a Dynamic Purchasing System (DPS) for the provision of Creative Campaign Services to Public Sector Bodies in Ireland. In summary, the Services shall comprise:a)Provision of strategic, evidence-based, creative concepts and recommendations to support client campaign objectives;b)Planning and management of integrated campaigns to ensure consistent and quality messaging across multiple traditional, digital, mobile, social media and other emerging technologies;c)Design, development, copy writing and production of creative concepts, content and advertising materials for use across all channels and platforms;d)Post campaign analysis and performance reporting;e)Associated activities as described in Appendix 1 of the attached RFATP document.The Dynamic Purchasing System (DPS) is designed to facilitate easy access for creative agencies to public sector competitions, without the need to submit a full commercial proposal. Admission to the DPS will be made on the basis of an agency’s capacity, as evidenced by a combination of turnover (financial and economic standing) and previous experience (technical and professional ability). The DPS lends itself to the dynamic nature of the industry, allowing newly formed agencies to apply, or re-apply, for admission to the DPS at any stage during its Term.
Timeline
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Tender Regions
CPV Codes
79340000 - Advertising and marketing services
79341100 - Advertising consultancy services
79341000 - Advertising services
79341200 - Advertising management services
79341400 - Advertising campaign services
Keywords
ad production
ad scheduling
media planning
broadcast ads
ad placements
media buying
campaign planning
ad account management
outdoor advertising
campaign implementation
media advertising
campaign logistics
marketing campaigns
budget management
campaign planning advice
marketing communications
campaign coordination
campaign execution
digital marketing
integrated ad campaigns
ad strategy consulting
promotional drives
promotional planning
creative ad production
campaign services
print advertising
brand messaging advice
advertising management
brand advertising
ad campaign oversight
advertising execution
marketing strategy
thematic advertising
advertising consultancy
advertising audit
media consultancy
advertising services
media buying management
marketing consultancy
campaign execution support
creative strategy guidance
Tender Lot Details & Award Criteria
1 Tender Lots
Workflows
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