Awarded
Prominence of video streaming apps on a connected TV's UI
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Descriptions
The two central questions Ofcom wishes to explore through this bespoke research (and the accompanying report) are: - What effects (if any) do different kinds of prominence of video streaming apps on a connected TV's UI have on views and access to such services? - How can such effects be measured and assessed?
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CPV Codes
79310000 - Market research services
Keywords
focus groups
brand research
product testing
market surveys
market trend analysis
consumer research
competitive analysis
market research services
consumer insights
market segmentation studies
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