Awarded
Prominence of video streaming apps on a connected TV's UI
Descriptions
The two central questions Ofcom wishes to explore through this bespoke research (and the accompanying report) are: - What effects (if any) do different kinds of prominence of video streaming apps on a connected TV's UI have on views and access to such services? - How can such effects be measured and assessed?
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CPV Codes
79310000 - Market research services
Keywords
market research services
consumer research
product testing
focus groups
market segmentation studies
brand research
competitive analysis
market surveys
consumer insights
market trend analysis
Tender Lot Details
2 Tender Lots
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