Awarded
Prospective Student Engagement and Conversion Service for Keele University
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Descriptions
Tenders are invited from interested parties for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University in accordance with the Tender Specification in Section 2 of the Invitation to Tender (ITT).
The services required are fully described in the Tender Specification.
All Tenderers are required to submit a compliant tender response in accordance with the tender requirements as set out in the Tender Specification.
All tender responses will be subject to the Tender Evaluation Methodology as set out in the ITT.
Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been subdivided into lots.
The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The decision of whether to take up the extension options will be down to the absolute discretion of the University.
The estimated total value of the contract over its duration (including the extension options if these are taken up) is £1.9 million excluding VAT.
Award Criteria:
Quality criterion - Name: Proposed Management Structure and Key Personnel for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 200 marks
Quality criterion - Name: Approach and Methodology for the delivery of the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 300 marks
Quality criterion - Name: Conversion Rates and Return on Investment under the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University / Weighting: 200 marks
Price - Weighting: 300 marks
Timeline
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Tender Regions
CPV Codes
79342000 - Marketing services
Keywords
marketing services
market strategy
product marketing
marketing planning
promotional strategy
brand marketing
market outreach
go-to-market support
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