Awarded
Research on video-sharing platforms: understanding audience experiences and motivations
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Descriptions
Ipsos has been commissioned to undertake the delivery of a qualitative research project on video sharing platforms, focusing on YouTube. The key objectives are to:1) To explore user experiences, motivations and decision-making on YouTube. This willlo ....see more
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CPV Codes
79310000 - Market research services
Keywords
focus groups
brand research
product testing
market surveys
market trend analysis
consumer research
competitive analysis
market research services
consumer insights
market segmentation studies
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