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Sales & Marketing Database - Preliminary Market Engagement (PME)
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Descriptions
Moat Homes Limited (the Authority) is undertaking preliminary market engagement to inform a potential future procurement for the replacement of its current externally hosted Sales & Marketing Database that supports the Moat Homes website and Sales & Marketing activities. Moat is progressing a hybrid delivery model in which the Moathomes.co.uk website and customer portal will be rebuilt and maintained in-house, while the sales database solution will be procured and must integrate securely with Moat’s systems. The prospective scope of the future procurement is subject to refinement following this PME. Any contract terms or prices with notice are indicative. Moats' target is to achieve go-live by April 2027. This notice and accompanying PME activity are not a call for competition and do not commit the Authority to commence a procurement or award a contract. Information received will be used to shape the future specification, route to market (e.g., open procedure, competitive flexible procedure, or call-off via an appropriate framework), delivery approach, and commercial model.
Timeline
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Tender Regions
CPV Codes
72316000 - Data analysis services
79342000 - Marketing services
Keywords
data modeling
data mining
market outreach
brand marketing
KPI evaluation
market strategy
product marketing
marketing services
regression forecasting
marketing planning
performance benchmarking
segmentation analysis
statistical inference
multivariate analysis
go-to-market support
correlation studies
promotional strategy
exploratory data analysis
Workflows
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Details
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Buyer Information
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