Awarded
Serious Violence Strategy - Anti-Knife Crime Campaign
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Descriptions
Business / organisational objectives
To develop and create a social media video or videos to feature as the centre piece of a wider multi-media campaign.
Concept, scripting and storyboarding for the campaign to be developed in close co-ordination with the West Yorkshire Violence Reduction Partnership Communications Lead.
To assist in the execution and delivery of the campaign in conjunction with the Violence Reduction Partnership, West Yorkshire Combined Authority.
Evidence the impact of the overall campaign, crucially from a behavioural change perspective.
Show that the campaign activity has influenced a physical response across the target audience/ demographic.
All the assets developed must adhere to a trauma informed6 approach and recognise the importance of diversity and representation across the content and correspond with our 'Child First' approach7.
Required formats
Social media content should be adaptable to different platforms.
Required dimensions for social media products include 1080 by 1920 pixels (Snapchat, Instagram & TikTok), and 1920 x 1080 (YouTube Ad & in feed Ads).
Web or online assets developed must meet the accessibility needs of the Combined Authority, such as subtitles in visual content and audio description versions.
Timeline
Published Date :
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Tender Regions
CPV Codes
92112000 - Services in connection with motion-picture and video-tape production
92111260 - Information video-tape production
92100000 - Motion picture and video services
79419000 - Evaluation consultancy services
79341400 - Advertising campaign services
Keywords
videography
cinematography
film crew hire
sound mixing
movie editing
studio rental
campaign planning
evaluation reporting
location management
campaign implementation
evaluation consultancy
campaign coordination
post-production video
campaign execution
film production services
awareness video tape
film equipment rental
integrated ad campaigns
editing & dubbing
promotional drives
performance appraisal
evaluation studies
campaign services
video shooting services
programme assessment
thematic advertising
post-production services
assessment support
set design services
impact evaluation
PSA tape recording
documentary production
corporate video creation
policy evaluation
project evaluation
production logistics
production coordination
monitoring and evaluation
educational tape creation
instructional tape services
motion picture crew services
informational videotape production
documentary tape production
corporate info video on tape
informational media distribution
Workflows
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Details
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