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Single-Party Framework for the Provision of Media Planning & Buying Services to the Health & Safety Authority
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Descriptions
The Health and Safety Authority (HSA) is inviting tenders for a single party 4-year framework agreement for the provision of media planning and buying services to the HSA.The HSA regulates and promotes work-related safety, health and welfare and the safe use of chemicals and products. The HSA provide the national accreditation service. In this tender, the HSA is seeking to identify an agency partner that can best help in maximising their marketing investment in the promotion of work-related safety, health and welfare. There are a number of advertising campaigns across the year, some are planned in before year commencing, whilst others are more tactical and arise at short notice.The objective is to achieve optimal exposure and return on investment for individual campaigns, deliver value for money and agree the best possible terms with media houses.The successful media agency will be required to adopt a strategic approach to HSA’s media buying requirements. HSA marketing objective is to promote awareness of work-related safety, health and welfare and the safe use of chemicals and products.Over the period covered by the framework, the selected agency will be required to plan for and purchase traditional and digital media including negotiating and buying media partnerships and promotions for HSA on a weekly, monthly, quarterly and annual basis. The HSA requires an agency to provide advertising media planning and buying services to support its activities.
Timeline
Published Date :
Deadline :
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Tender Regions
CPV Codes
79340000 - Advertising and marketing services
79341100 - Advertising consultancy services
79413000 - Marketing management consultancy services
79341000 - Advertising services
79341200 - Advertising management services
79341400 - Advertising campaign services
79342000 - Marketing services
Keywords
ad production
ad scheduling
market outreach
media planning
brand marketing
broadcast ads
ad placements
media buying
market strategy
campaign planning
ad account management
outdoor advertising
product marketing
campaign implementation
media advertising
campaign logistics
marketing campaigns
budget management
campaign planning advice
marketing communications
campaign coordination
marketing services
campaign execution
marketing optimization
digital marketing
marketing planning
integrated ad campaigns
ad strategy consulting
promotional drives
promotional planning
creative ad production
campaign services
print advertising
brand messaging advice
advertising management
brand advertising
ad campaign oversight
advertising execution
marketing strategy
go-to-market support
thematic advertising
product launch strategy
advertising consultancy
advertising audit
media consultancy
promotional strategy
advertising services
media buying management
go-to-market planning
marketing consultancy
campaign planning consultancy
campaign execution support
marketing management consultancy
digital marketing advisory
creative strategy guidance
promotional planning support
marketing strategy advice
brand positioning consulting
market segmentation analysis
Tender Lot Details & Award Criteria
1 Tender Lots
Workflows
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Details
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Buyer Information
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