UCLan Provision of Media Buying

Descriptions

The University of Central Lancashire (UCLan) is looking to appoint an experienced Media Buying Agency to manage and support the advertising and audience buying requirements for our wide and varied marketing activities. The requirement is driven by a need and opportunity to raise our profile from among the mass of 'modern' universities located across the UK and improve our awareness amongst our wide and varied target audiences. The core focus of UCLan's media buying is to drive the recruitment of students across our course portfolio. However, media buying will also be required for other areas of University from time to time including to enhance the reputation of the University and the various services it offers. To meet the University's regional, national and international media planning and buying remit our supplier will need to provide wide-ranging expert media consultancy services and must be able to demonstrate knowledge and expertise in new and emerging digital channels as well as offline advertising.