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VisitWindsor Membership Revenue Share Contract
Descriptions
RBWM are exploring options to procure a tourism sales and marketing specialist to support membership growth and retention, drive upsells and cross sales for its VisitWindsor arm. The supplier would be entitled to a share of the revenue. The company will be expected to: - Create a new CRM system to manage and monitor sales and conversations. - Provide a dedicated Account Manager as an extension of the VisitWindsor team. - Work with VisitWindsor membership pack with clear ROI on packages. - Research database of businesses and outreach to gain decision maker. - Contact tourism-facing businesses not currently members. - Convert memberships from calls/engagement. - Create confirmation agreements. - Create member product listings on VisitWindsor destination management system. - Invoice members, share live reconciliation document with VisitWindsor and pay RBWM revenue share on monthly basis. - Work with members to ensure they are maximising their referrals and ROI. - Call the member every 6 to 8 weeks to discuss ROI and suggest changes/alterations to listing to support a higher CTR. - Continual communication on Windsor and Maidenhead news and opportunities. - Represent VisitWindsor professionally, maintaining the high standards set by the team, build relationships and create trust and a supportive understanding ear. - Work on renewals 90 days out to ensure members are aware and have the stats required and understand the support they have had over the previous year. For a high-level breakdown of businesses and non-members in the area, please contact: Joey.Stanford@RBWM.gov.uk.
Timeline
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Tender Regions
CPV Codes
79340000 - Advertising and marketing services
98100000 - Membership organisation services
75125000 - Administrative services related to tourism affairs
Keywords
ad production
media buying
tour licensing support
marketing campaigns
marketing communications
digital marketing
member management
tourism data management
promotional planning
brand advertising
association coordination
marketing strategy
destination oversight
advertising consultancy
advertising services
membership communications
subscription administration
tourism infrastructure liaison
cultural heritage coordination
visitor visa facilitation
visitor registry administration
travel agent registration
tourism policy implementation
tourism permit processing
Tender Lot Details & Award Criteria
1 Tender Lots
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