Walking & cycling network in rural Wales. Engaging stakeholders for marketing & train

Descriptions

The chosen Supplier will be required to deliver three distinct components as detailed below. The components will be applied to the 8 schemes and will take into account their diversity.1Stakeholder engagementThe chosen Supplier will be required to deliver planned interventions which will aim to expand the number of regional stakeholders identified in the initial phase of the project and to set up one Regional Stakeholder Group for each scheme. The Supplier will ensure all key businesses and tourism destinations potentially affected by identified schemes are included and that existing stakeholder groups are involved in the project group. The Supplier will also be required to facilitate stakeholder meetings, which will take place on a quarterly basis and will contribute to the development of the Delivery Plan. Stakeholders groups will also be the main beneficiaries of the Marketing activities.2Marketing strategyThe chosen Supplier will be required to deliver marketing and promotional activity focused on the promotion of active ways of traveling and on the benefits of sustainable and active tourism for visitors, local businesses and the local communities. This will focus on supporting stakeholders in developing a sustainable product and how to communicate it creatively. The Supplier will further develop existing tools which can be expanded and improved in order to support tourism businesses in developing sustainable products linked with the NCN routes, particularly the Marketing Toolkit and interactive mapping developed for Local Authorities in South East Wales.Sustrans will support the Supplier by providing interactive maps where key tourist attractions, facilities, accommodation and other local services are identified, as well as their connections to NCN routes.3TrainingThe chosen Supplier will be required to design and deliver training aimed at businesses and tourism services around scheme destinations. The training will be generated from the stakeholder engagement and the marketing strategy. The training should:-increase businesses’ understanding of the activity tourism market, such as walking and cycling and NCN routes-offer advice on how to access all the benefits of the activity tourism-offer advice on how to deliver sustainable tourism products and communicate these effectively-plan how businesses can take advantage of existing and emerging opportunities in their area, particularly where new or improved infrastructure is proposed-promote the existing, relevant marketing tools.NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at http://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=62791.