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Creative Assets Delivery for UK Global Screen Fund Promotional Campaign
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Descriptions
The UK Global Screen Fund is a one year pilot fund designed to boost international development and distribution opportunities for the UK's independent screen sector. The new £7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies and deepening international relationships. A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK. The purpose of this contract is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with B2B and consumer audiences to powerfully sell and promote UK content internationally. We require a creative agency to execute the new UK Global Screen brand strategy, using the brand book and toolkit to develop and deliver a full suite of creative assets to engage audiences across key international territories. These assets will activate the multi-channel UK Global Screen promotional campaign across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. A key deliverable will be the development of a new UK Global Screen digital platform, introducing a brand new website to aggregate UK talent and showcase the power of the UK screen sector. This will include international promotion of key UK titles and talent plus online resources and assets to highlight UK companies and content.
Timeline
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Tender Regions
CPV Codes
72413000 - World wide web WWW site design services
79340000 - Advertising and marketing services
22000000 - Printed matter and related products
79342000 - Marketing services
Keywords
catalogs
leaflets
booklets
brochures
trade ads
ad production
HTML/CSS design
UX/UI web design
market outreach
brand marketing
media buying
market strategy
product marketing
front-end development
marketing campaigns
marketing communications
marketing services
digital marketing
interactive site design
marketing planning
web graphic integration
promotional planning
visual web branding
brand advertising
marketing strategy
go-to-market support
www site design services
web layout design
advertising consultancy
promotional strategy
advertising services
printed materials
custom website creation
responsive web interfaces
Workflows
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Details
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Buyer Information
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