AWARENESS CAMPAIGN TO PROMOTE THE FAMILY EMPLOYMENT INITIATIVE IN TARGETED AREAS

Descriptions

BackgroundThe Family Employment Initiative (FEI) is a precursor to training and employment, using a specialist engagement programme designed to create supported pathways for individuals and families in targeted areas using many different techniques. These techniques will involve social inclusion interventions, such as volunteering, community and group activity. Given the high and increasing profile of environmental concerns and climate change, environmental activity will be one technique used to increase engagement and economic activity.This project will offer informal training, and signpost to formal training and employment routes, through volunteering opportunities. This will lead to participants’ engaging/re-engaging to build their confidence and allow them to take the next step.This approach will ensure the hardest to reach are engaged and barriers have been addressed before participants enter training and employment. With these barriers broken down, the sustainability of training and employment will increase. The project will also increase sustained economic activity and also works in a model that the community accepts and encourages them to fully participate.The ProgrammeThe programme will run to March 2012 with the possibility of a 2 year extension to 2014, and is operating in Ebbw Fach, Tredegar, Rhymney, Merthyr, Aberfan, Rhondda Fawr, and the wards of Wildmill and Marlas within the county of Bridgend.Our target audienceUnemployed individuals, BME Groups, Older people, people with a health condition or disability, lone parents and families of all ages. The objectiveThe project is going well but we would like to increase awareness of, and participation in, the FEI within the specified areas, and we are looking for a company to develop a promotional campaign to achieve this. The aim is that the FEI could engage more families and individuals if the scheme was more widely understood. BudgetWe have a budget of £32,000 for this campaign. Based on this figure, we would like a planned marketing campaign to reach our target audience using a range of local media.