Awarded
C0028 - Audience research and segmentation exercise
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Descriptions
The aim of this research is to review our audiences and design a segmentation for our primary audiences, while also reflecting and noting our secondary audiences. This research will enable us to better understand and respond to the needs and preferences of different audience groups and give us the ability to monitor our engagement with these groups over time.
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applied research
R&D services
feasibility studies
experimental design
scientific advisory
industrial consultancy
technology development
innovation consultancy
development support
product innovation
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