Awarded
Development of Knutsford Tourism Strategy
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Descriptions
This project is funded by the UK government through the UK Shared Prosperity Fund (UKSPF). The appointed contractor/supplier will be expected to ensure adherence to all UKSPF guidance. The primary objective of this work is to develop a Knutsford Tourism Strategy to guide the Town Council and partners on work to develop Knutsford's tourism offer. This should include (as a minimum): • Market research on current perceptions of Knutsford (from non-residents) • SWOT analysis of Knutsford's current tourism offer • Benchmarking Knutsford against similar towns in Cheshire and the wider area • Developing a future vision for Knutsford as a tourist destination with recommendations for immediate, medium- and long-term implementation • Recommendations for tourism offers Alongside this we wish to provide specific support to key local visitor attractions and develop guidance/advice for them in enhancing their visitor offer. The objective of this is to increase visitor numbers and income for these attractions to support their ongoing sustainability. This could be an annex to the Tourism Strategy or specific guidance documents for the attractions. This guidance would include specific SWOT/gap analysis of each attraction and development of recommendations. As a minimum this will involve a visit to the attraction and a meeting with the manager/coordinator.
Timeline
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Tender Regions
CPV Codes
79413000 - Marketing management consultancy services
75125000 - Administrative services related to tourism affairs
79411000 - General management consultancy services
Keywords
tour licensing support
top-level consultancy
executive consulting
leadership advisory
marketing optimization
tourism data management
destination oversight
product launch strategy
go-to-market planning
business strategy support
campaign planning consultancy
corporate governance advisory
tourism infrastructure liaison
marketing management consultancy
cultural heritage coordination
management process review
digital marketing advisory
visitor visa facilitation
visitor registry administration
travel agent registration
strategic management advice
general management consultancy
promotional planning support
tourism policy implementation
marketing strategy advice
tourism permit processing
brand positioning consulting
market segmentation analysis
Workflows
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