Expressions of interest for provision of creative services

Descriptions

UCL has recognised the need for clear and consistent use of the UCL brand; protecting against misuse, amplifying our reputation as a world-leading university, and improving the brand saliency. The benefit for UCL is greater recognition of our academic endeavours, improved attribution to UCL in the build-up to Research Excellence Framework ("REF") and Knowledge Exchange Framework ("KEF"), and increased support for philanthropic efforts by securing recognition that UCL is the university brand in London. By proactively and single-mindedly managing UCL's brand reputation, UCL will be seen as greater than the sum of its parts. Therefore UCL plans to create a framework of experienced and knowledgeable creative professionals (agencies and sole traders) to stimulate and further improve our visibility and brand recognition in line with UCL Brand Architecture 2020.pdf. Interest is sought from agencies/sole traders with experience in more than one sector and previous experience of Higher Education is not mandatory. Format of responses - The respondent is requested to provide a short overview of previous work, any pertinent information as to how the respondent would propose to support UCL's brand requirements as well as providing case studies and references showcasing particular elements of the respondents' previous work, across multiple sectors where applicable. Please submit all responses and any queries to the following mailbox creativedisruptivethinking@ucl.ac.uk All responses are to be received by close of play (5pm BST) on Wednesday 30th September 2020. This process is being conducted by UCL Procurement and all queries must be directed via the creativedisruptivethinking@ucl.ac.uk mailbox ONLY - no comments or queries will be answered from other members of UCL and deviation from this process may result in disqualification.