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Fit for Life - Men's Health Programme
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Descriptions
In Worcestershire, supporting adults to have a healthy lifestyle remains a public health Priority. Around 67% of adults in Worcestershire are classified as overweight or obese. Despite men being more likely than women to be overweight nationally (69.7% compared to 59.2%), uptake of local weight management programmes among men is disproportionately low, estimated at just 12% of participants. This highlights a significant gap in engagement and accessibility, as men often face cultural, social, and practical barriers to joining traditional programmes. The consequences are serious: excess weight substantially increases the risk of long-term conditions such as type 2 diabetes, cardiovascular disease, and certain cancers, underscoring the urgent need for more tailored, male-focused interventions to address these inequalities.
By embedding weight management within a sports setting, programmes overcome cultural and psychological barriers, making them more appealing and sustainable for men compared to clinical or classroom-style interventions.
Fit for Life will:
• Promote and support weight loss, or prevent further excess weight gain, primarily among individuals living with overweight or obesity
• Support achievement of the CMO's physical activity recommendations and a reduction in sedentary behaviour.
• Support service users to develop healthier eating habits and learn about healthy balanced meals.
• Provide a flexible, user led programme that is individualised, culturally competent and inclusive.
• Support service users to adopt and maintain healthy lifestyle and behavioural changes, including improved diet and increased physical activity to achieve sustainable weight loss.
• Help service users develop strategies and self-regulatory skills to overcome challenges, achieve their weight related goals and maintain a healthier body weight over the long term.
Timeline
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Tender Regions
CPV Codes
85323000 - Community health services
85100000 - Health services
Keywords
hospitalization
outpatient care
medical services
patient care provision
public health outreach
immunisation clinics
diagnostic services
community wellness
health assessments
mobile health units
primary care outreach
specialist consultations
local health promotion
therapeutic treatments
clinical healthcare
community nursing
preventive health services
health education programmes
healthcare access services
Tender Lot Details & Award Criteria
1 Tender Lots
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