Illicit Tobacco Survey

The Illicit Tobacco Survey service provision will design and implement a survey to provide a robust assessment of the illicit tobacco market in Humber and North Yorkshire, sampling in all 6 'Place' areas.

The Supplier will:
• Undertake fieldwork sample, primarily with young adults (16+), and adults (18+), both smokers and non-smokers
• Undertake fieldwork sample of young people aged 14 and 15.
• The methods to be used in the study will be sound, scientifically robust and able to provide data that will meet the ICB objectives, providing meaningful benchmark data, including but not limited to:
o Volume of legal and illegal tobacco consumed;
o Illicit share of the tobacco market in Humber and North Yorkshire;
o Sources of illicit tobacco purchases;
o Type of illegal tobacco bought;
o Proportion of smokers buying illicit tobacco;
o Segmentation of the illicit tobacco market by gender, key socio-economic groups, age and demographics and any meaningful shifts in the market;
o Attitude determinants to trying and buying illicit tobacco and willingness to report sales among non-buyers;
o Comfort levels about the illegal tobacco trade;
o Comparisons with data from other areas in the UK where available;
o Identification of any other emerging trends on how the market has changed over the last decade;
- Gather intelligence on tobacco and related products topics such as public support for specific tobacco regulations and knowledge of tobacco health harms as well as the impact of increases in the cost of living.
- Provide statistically reliable population-level data across a geographical footprint to be determined.
• Reporting survey findings to Commissioners.

The contract contains an option to extended the contract term by a further three (3) months