Media Monitoring Services

Descriptions

The requirement is summarised below:The core services to be provided (either directly by the supplier or through supply chain management) for the BBC’s requirements are:— press monitoring – monitoring of specified keywords and topics within print content,— online monitoring – monitoring of news website content that includes specified keywords and topics – including monitoring of non-written content such as infographics and imagery,— social media monitoring – to include the monitoring and reporting of verified social media accounts of press, MP’s, opinion formers and influencers and/or relevant hashtags as agreed on a rolling basis, predominantly but not excessively on Twitter with scope to amend the platforms monitored as the social media landscape changes,— human-driven evaluation and analysis – the evaluation and analysis of the results of monitoring through human review,— automated evaluation and analysis – automated assessment of the media monitoring results data.