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NITB - Evaluation of Northern Ireland Tourist Board Advertising Campaigns 2014-17.
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Descriptions
NITB requires a Service Provider to evaluate advertising campaigns providing an independent assessment to which the 2014/15, 2015/16 and 2016/17 campaigns have met their objectives.The overall objectives of the campaigns are to increase awareness of NI as a tourist destination, change perceptions of Northern Ireland as a holiday destination, increase visitation to related websites, increase interest/intention to visit, increase the number of people visiting Northern Ireland (for overnight or day trips) and the associated revenue.
Timeline
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Tender Regions
CPV Codes
79311200 - Survey conduction services
79419000 - Evaluation consultancy services
Keywords
evaluation reporting
data collection services
evaluation consultancy
fieldwork management
performance appraisal
evaluation studies
survey conduction
programme assessment
assessment support
impact evaluation
survey coordination
primary data collection
policy evaluation
project evaluation
field survey execution
monitoring and evaluation
in-person survey operations
quantitative field surveys
empirical research support
questionnaire implementation
Workflows
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Details
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