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NITB - Evaluation of Northern Ireland Tourist Board Advertising Campaigns 2014-17.
Descriptions
NITB requires a Service Provider to evaluate advertising campaigns providing an independent assessment to which the 2014/15, 2015/16 and 2016/17 campaigns have met their objectives.The overall objectives of the campaigns are to increase awareness of NI as a tourist destination, change perceptions of Northern Ireland as a holiday destination, increase visitation to related websites, increase interest/intention to visit, increase the number of people visiting Northern Ireland (for overnight or day trips) and the associated revenue.
Timeline
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Tender Regions
CPV Codes
79311200 - Survey conduction services
79419000 - Evaluation consultancy services
Keywords
survey conduction
field survey execution
questionnaire implementation
data collection services
quantitative field surveys
in-person survey operations
survey coordination
fieldwork management
primary data collection
empirical research support
evaluation consultancy
project evaluation
programme assessment
impact evaluation
monitoring and evaluation
performance appraisal
evaluation studies
assessment support
evaluation reporting
policy evaluation
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors