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Single Customer View (SCV) Database and CRM Loyalty Services
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Descriptions
GWR is undertaking a major procurement to appoint a strategic partner capable of delivering an integrated customer data, Customer Relationship Management (CRM), and loyalty ecosystem. The goal is to create a unified, scalable, and insight driven envi ....see more
Timeline
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Tender Regions
CPV Codes
48480000 - Sales, marketing and Business intelligence software package
79413000 - Marketing management consultancy services
79342321 - Customer-loyalty programme
48600000 - Database and operating software package
Tender Lot Details & Award Criteria
1 Tender Lots
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