The Royal Society's Digital Summer Science Showcase 2021

Descriptions

As part of the annual Summer Science exhibition, the Royal Society seeks proposals for a digital agency to help us develop the brand proposition, develop the look, and feel of the event and create an engaging online hub for us to share the content. The Summer Science Exhibition is the Society's flagship annual public engagement event that usually takes place the first week of July at Carlton House Terrace in central London. Featuring exhibits of cutting-edge science from research institutions across the UK, the Exhibition provides 13,000 visitors the opportunity to 'meet the scientists' undertaking pioneering research and engage with science through fun, hands-on activities and interactive demonstrations. We are looking to build on this for 2021 due to the ongoing COVID-19 pandemic and expand the scale and intention of the online offering to focus more on the science of the research groups we have involved for this year. The Society has decided in 2021 to run a digital Summer Science Showcase featuring cutting edge science between 8 - 11 July, with the possibility to hold aspects of the supporting talks and activities programme in person at Carlton House Terrace should circumstances permit. We seek proposals from digital agencies to help us deliver an impactful and engaging online experience for viewers and to encourage audiences to take part through excellent and inviting creative promotional materials. Together with an overall creative proposition, this will involve the design of an online portal to the Showcase content which clearly communicates the excitement and cutting-edge nature of the science on show. We want the online portal for the Showcase to feel engaging for users to visit, allowing them to explore and easily find the content most appealing to them. We don't want it to feel like a static experience. We'd like to see how we can explore crafting an online hub that feels leading-edge in how it encourages users to experience our science content, activities, and events. The look and feel of the hub should excite visitors, be straightforward to navigate and have the flexibility to be carried through to the branding of the support programme events, digital content and marketing materials. More information and details are included in the Services Brief and RFQ attachments.