Closed
2021_Marketing - British Council - Marketing Automation Programme
Descriptions
Intention to procure a Marketing Automation Platform during July/August 2021. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1.Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2.Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn.
Timeline
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Keywords
BI dashboard development
sales analytics engine
marketing automation tools
lead scoring software
sales pipeline visualization
campaign tracking modules
KPI dashboard programming
customer segmentation engine
report generation tools
data-driven alert systems
Tender Lot Details
2 Tender Lots
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Possible Competitors
1 Possible Competitors
